mySMSlogin
Branding & Compliance

Sender ID

Send SMS using your business name instead of a random number — better trust, higher response, and stronger brand recognition.

Approval rules may vary by operator and use-case (marketing vs. transactional).
Quick highlights
  • Brand name appears as the sender
  • Improves open rate & trust
  • Required for large-scale campaigns
  • We guide you end-to-end
Note: Sender ID is limited to 11 characters total, including spaces.

What is a Sender ID?

A Sender ID is the “From” name that appears on the receiver’s phone. It can be your brand name (e.g., MYBRAND) and is commonly used for marketing and transactional notifications.

Sender ID can contain up to 11 characters only — spaces are counted.

Examples
MYBRAND
MYSHOP
OTP
PAYMENTS

Why it matters

Higher trust & better deliverability
Professional brand presence
Easier recognition for repeat customers
Reduces “unknown sender” complaints

Approval requirements

To approve a Sender ID, operators usually require business identity proof and a short description of the message use-case.

  • Company name + commercial registration (or equivalent)
  • Brand/website or social proof of the name
  • Sample message content (template)
  • Use-case type: Marketing / Transactional / OTP
  • Authorized contact details

Typical timeline

Most approvals take a few business days depending on operator review and the provided documents.

We make it easy

Send us your brand name and documents — we’ll prepare the request, follow up, and notify you once approved.

Ready to approve your Sender ID?

Talk to our team and start sending branded SMS with confidence.